Dan Wakeham

The iON SnapCam™ Lite isn’t your typical camera. Sure, it takes amazing photos and videos, but here’s the SnapCam difference: You wear it. At 1.5 inches square and weighing in at less than an ounce, the SnapCam Lite attaches directly to your clothes with a clip or magnet. And when you’re ready to shoot, just push the SnapCam button once for immediate stills or twice to start shooting HD video. The SnapCam is the first of its kind, and it’ll change the way you capture your favorite memories.

As a durable, water resistant camera with a RRP of just £40, we decided that this would be a great camera to push towards the youth market. I was tasked with arranging a photo shoot to collect images for the website and other associated product collateral. First, I put together a mood board to make sure that everyone involved was on the same page in what we needed to achieve. Once I had sign-off from my boss I made some calls. Ben Skinner was one of our athletes and his son Lukas is a great surfer/ skateboarder following in his father’s footsteps. My friends daughter Erin is full of energy and great in front of the camera. I booked our photographer (Nick Atkins) and we were all set. Nick had some great lights which really made the photos pop.

Here is a selection of the best shots.

We also shot this image of Ben Skinner with his SnapCam. This photo was used across Global press and appeared in many publications.