With the retail environment changing due to the rise of online sales, brands must change with the times. Back in the day if you wanted to buy a product, you would go into a shop and listen to the salesman go through all the features of the various products until you had made your mind up.
When shopping online there is no salesman, it’s more a case of looking for product descriptions, reviews and any content that you can find relevant to that product.
As a brand, you are responsible for publishing that content, make it easy to find and essentially create a virtual sales pitch video.
I decided to produce some product videos that can sit alongside product descriptions. I wrote a tight script and employed the services of a TV presenter. I rented an apartment in London as a studio, booked the film crew and we smashed out three videos in one day and had them online ready for Christmas shopping.
SnapCam LE
The SnapCam LE is a wearable 1080p HD video camera that gives you a fun, hands-free way to capture and share all of your visual moments. The additional Selfie Pole and Micro SD card means you are set to go out and capture the moments. Show the world how you live!
https://www.youtube.com/watch?v=eYtioWCR4iA
iON The Home
Are the kids having fun with the baby sitter? Is the dog being good? (Or, more likely, bad?) IS your home secure? With an iON The Home video camera, you can easily stay connected to the people, pets, and places that matter the most. It’s cloud-based Wi-Fi video monitoring gives your 24/7 live streaming, two-way talk, and remote viewing.
https://www.youtube.com/watch?v=Z-AVRzGFbaQ
iON DashCam
DRIVE PREPARED, DRIVE PROTECTED
The DashCam is The Perfect Witness to any accident or incident. Continuous loop recording, automatic Start/Stop, 135° wide angle field of view and incident capture you are sure to never miss a thing.
https://www.youtube.com/watch?v=OMjbOG3CsMI

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