Dan Wakeham – Project Manager
Max Coates – Activation EMEA
Justin Servant – Activation Americas
Sponsorship overview
As the Official Action Camera to the FIA World Rallycross Championships, iON is the only camera brand to be mounted to Championship cars. Any driver wanting to capture their own footage must purchase reduced rate iON products.
Max Coates attends all European events and Justin Servant is responsible for the Canada and Argentina rounds.
On the ground activation responsibilities include:
Checking on-site branding
Mounting cameras on all cars
Capturing and distributing iON content
Editing social videos
Maintaining relations with athletes and event organisers
iON Athletes include Liam Doran and 2 x World Champ Petter Solberg.
On-site branding includes the iON Spotters tower, the iON branded corner, program ad’s and the video commercial played on all site TV screens. Online – website logo, links in news posts and mentions in social media.
Content highlights
Petter season highlights – iON Facebook – 222,000 reach, 42,000 views, 220 likes, 385 shares
Creative Capture Lydden Hill Edit – World RX YouTube, TV Show and TV Screens – 1,644 views
Robin Larsson Helmet Cam – World RX Facebook – 20,884 views, 690 likes, 194 shares
Loheac (France) practice edit – iON Facebook – 24,000 reach, 5,000 views, 34 likes, 44 shares Petter Onboard Loheac – Petter Facebook – 12,000 views, 560 likes, 104 shares
Petter Onboard Loheac – Petter Facebook – 12,000 views, 560 likes, 104 shares
Timmy Hansen Sweden Final Lap – World RX Facebook and YouTube – 89,000 views each iON Track Facts Videos (iON World RX Playlist) – 124,527 2015 total views
iON Track Facts Videos (iON World RX Playlist) – 124,527 2015 total views
Petter’s UK RX Win – Petter Facebook – 19,000 views, 720 likes, 22 shares
Petter’s Hockenheim Win – Petter Facebook – 51,000 views, 2,095 likes, 142 shares Hockenheim Highlights – Petter Facebook – 41,000 views, 1,600 likes, 168 shares
Hockenheim Highlights – Petter Facebook – 41,000 views, 1,600 likes, 168 shares
Petter Barcelona Start – World RX Facebook – 34,000 views, 695 likes, 232 shares
Timmy Hansen Turkey Onboard – World RX Facebook – 21,000 views, 650 likes, 207 shares Petter Hell Highlights – World RX Facebook – 19,350 views, 570 likes, 116 shares
Petter Hell Highlights – World RX Facebook – 19,350 views, 570 likes, 116 shares
Riku Tahko hits an iON – World RX Facebook – 8,900 views, 189 likes, 17 shares
Petter Onboard Lap Barcelona – World RX Facebook – 24,000 views, 840 likes, 331 shares Ramona Karlsson Onboard – Ramona Facebook – 12,000 views, 460 likes, 88 shares
Ramona Karlsson Onboard – Ramona Facebook – 12,000 views, 460 likes, 88 shares
Petter Blogs – 187,000 total views.
The promotion
A promotion was run through Leisure Kicks Magazine which is distributed through sports centres across the UK as well as their 400k email data base. World RX also pushed this out through their website and social media.
The prize was to win a VIP trip to the World Rallycross Championships of Italy, an iON SnapCam, limited edition watch and paddock passes to the Autosport International Show. Additional prizes were sourced and provided by iON friends. See the promotion write up here.
The Video
iON UK’s creative team attended round 4 and produced a video that demonstrated the use of iON Cameras at World RX. The video was displayed on all social channels as well as event screens for the rest of the season.
Dan Wakeham 
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